If you own a local business, you understand how important it is to appear in search results when people in your area are looking for products or services similar to yours. This is where local keyword research comes in. Understanding what keywords and phrases your potential customers use to search for businesses like yours allow you to optimize your website and online content to rank higher in local search results.
But how do you go about finding the best keywords for your business? Here are a few tips to get you started:
- Start with your business and services: Think about the products or services you offer, and make a list of the words and phrases that you would use to describe them. These will be the foundation of your keyword research.
- Consider your location: Where is your business located? Include the name of your city, region, or neighborhood in your keyword list. For example, if you’re a pizzeria in Toronto, you might include keywords like “Toronto pizzeria,” “GTA pizza,” or “Little Italy pizza.”
- Look at your competitors: Check out the websites and online content of businesses in your area that offer similar products or services. What keywords and phrases are they using? You can use a tool like Google’s Keyword Planner to see how often these keywords are searched for and how much competition there is for them.
- Ask your customers: Your customers are a valuable source of information when it comes to local keyword research. Ask them how they found your business, and what words and phrases they used in their search. You can also conduct surveys or focus groups to gather more data.
Once you’ve compiled a list of potential keywords, you can begin incorporating them into your website content, social media posts, and other online materials. Remember to track and measure the success of your local SEO efforts so you can see how well your chosen keywords are performing. You can improve your local search rankings and attract more customers to your business by conducting regular keyword research and making necessary adjustments.