Local SEO is a necessity for small businesses to succeed online. Big international businesses have the advantage of the high marketing budget and team. They can spend millions on marketing. However, Small Businesses need to compete with them on a tight budget. Search Engines gives the opportunity to local small businesses to compete with giants in their local market.
Local SEO Strategies for Small Businesses in 2018
Local SEO is quite different than Organic SEO. In this Post, I will share best Local SEO strategies for businesses.
On Page Optimization
ON Page SEO is the foundation of any SEO campaign. You must add location keyword in title, content, and URLs. The website should mention address in the footer of every page of the website.
Adding map in contact page will also boost your local presence in eyes of search engines.
Google Business and Yelp Listing
Google and Yelp are most popular review platforms. People generally check business reviews on these sites. All local businesses must submit business to these platforms. Encourage your customers to provide reviews.
After listing the business on these platforms, you must list the business on several other local listing sites which will provide you benefit from local search. NAP should be same on all listings.
Backlinks are still most important factors in ranking any website. You must build backlinks from different sources. Backlinks should be from sites related to your niche.
Participate in local events and be part of a network which will encourage local businesses to promote your website.
Schema Markup is a code added to the website which helps search engines to understand your content clearly. This can help to improve your ranking in search engines. Here’s tool to generate the schema for local businesses https://microdatagenerator.org/localbusiness-microdata-generator/
You can test your schema code for errors using this tool Google’s Structured Data Testing Tool.
If this seems a lot of work to you, you can always hire SEO specialist to help you implement these tasks.